Intellectual Property & Trade Marks

Businesses can develop a range of different Intellectual Property [IP] in the ordinary course of operating their business. It is important this IP, which is an asset and can become valuable as a balance sheet item, is identified and protected. Some forms of IP such as plant breeder rights, circuit

Protecting innovative ideas is paramount to a business’s sustained success. Intellectual property rights embedded within employment agreements serve to safeguard creativity and ingenuity.Employment agreements in Australia are crucial for defining the ownership of intellectual property created during

A registered trade mark can be an invaluable asset for a business. If you’re a start-up or business owner and you haven’t yet secured protection for your branding, you should consider applying for registration of your trade marks.   A trade mark is a sign capable of distinguishing one

For startup business owners in Australia, navigating the competitive landscape and safeguarding your innovations and ideas is essential. Intellectual property (IP) protection is a critical aspect of your business strategy and understanding the strategies available can help protect your ideas, foster

Good question! Firstly, realise you’re a potential target because you are a start up! Despite your relatively small organisation size, it is important to create a foundation of strong data protection and security practices. An information-centric approach for small businesses could be key to

Are a business name, a company name and a trade mark all the same thing? No, not really. In short, these three names have different meanings, different uses and protections, and are registered in different ways. Regardless of the type of name that you are looking to register, you need to

Lots of businesses in Australia and around the world struggle to conceptualise the value of registering and protecting their brand by registering a trade mark. A trade mark is used to distinguish the goods and services of one trader from those of another. The owner has exclusive rights to use,

It’s a common misconception that registration of a business, company or domain name grants ownership and exclusive use of the name as a form of brand protection. The registration of a business, company or domain name does not automatically grant any proprietary ownership rights in the name. At

Your intellectual property (also referred to as ‘IP’) will play an essential role in your business's success. Most startups have a large portion of their value embedded in their IP - the new ideas, the new inventions and the new ways of doing things. Simply creating IP does not actually mean that

Intellectual property (also known as IP) theft has sadly become quite common, particularly in other jurisdictions where the IP laws are completely different to what is seen in Australia. Initially, you may be really eager to spread the word about your brilliant idea or invention. However, without

You’ve probably heard about ‘commercialisation’ and wondered what it is and how it even works. In a nutshell, commercialisation is a process by which a business recognises they have a new product or service and brings its to market. It’s like a pathway to market. You will most likely hear the